Info Graphics / Process Diagrams

Marketing website and text book

Marketing Principles is both a text book and website eLearning project. These diagrams were designed to summerise the information in each chapter. A quick guide for the student and lecturer.

There are also Part openers for the chapter sections, the highligted sections show which topics will be covered in this section. The chapter openers are colour coded the same, so at any particular point, you are aware of which part and chapter you are in.