UI/UX Responsive Web Design and Branding

AFRICAN CSA ALLIANCE

African CSA Alliance (Climate Smart Agriculture) is an initiative involving 10 global organisations and governed by the African Union.

Wireframes, journey mapping, personas, reverse brief, styleguide creation and brand development were all requirements of this job.

Extensive research and requirements gathering was conducted to form the reverse brief. Types of media, primary and secondary audiences, single minded proposition, tone, proof of concept and values were all captured.

Vision/purpose
Working together for a sustainable Africa
Collaborating to achieve a shared vision, and by drawing on the respective strengths and capacity of all relevant stakeholders, substantially improving the food security and livelihoods of millions of vulnerable smallholder farmers across Africa.

Objective
To raise money to implement large scale development projects in Africa. This will be done through an alliance of NGO's and research organisations. Fully developed business proposals and detailed reporting is a requiremnet from large funding organisations such as the World Bank and international governments. The purpose of the website is to maintain visibility, report on progress, show projects in development and to become a research hub.

Process steps
Problem framing
Story collection (adding value)
As an employee, how can I support and be involved
Define users
Journey map

Tools used
Pen and paper, illustrator for wireframes and prototypes, illustrator and photoshop for design.

Sessions and tasks
Understand (session with client)
Empathise (develop user stories)
Release plan (develop a rough solution)
Test and make any adjustments
Design
Release and capture information
Plan for phase 2